Learning how to learn may be one of the most valuable tools we could have in our sales arsenal. Lately, I have been on a very steep learning curve and what I have come to realize is this: in the age of information, we need to know how to find it. It is not necessarily important to memorize the information itself but rather to know where it is and have a fast and efficient method of getting to it.
We are inundated with facts and information - thousands of messages a day - neither we, nor our clients can remember even a fraction of it, but if we have access to it and are able to retrieve it instantly, it is the equivalent of actually knowing it.
This tried and true ratio seems to be even more accurate in this pursuit:
20% of what you learn will access 80% of what you need to know