Thursday

SOCIAL NETWORKING

Social networking is an absolute necessity in today's world of commerce. Making connections, offering help and solutions, making a name for yourself is vital. There are now hundreds of networking groups available and more being created daily. Which ones are you involved with? Is there any point in joining more but not participating?
There is an old saying, "you only get out of something what you put into it." This applies to joining groups, whether social or digital networking, or a Chamber of Commerce. Joining alone results in nothing - joining and taking an active role greatly increases your chances of receiving - give in order to receive.
The question is - how many organizations or groups can you be active in at one time and still  maintain balance in the rest of your life?

Wednesday

STOP DRIVING BUSINESS

Stop driving your business forward for just a moment to experience what you already have - this is worth your time - TED video

Monday

CHOOSE RESULTS

When all is said and done, you can have one of two things - RESULTS or REASONS

Thursday

COLD CALLS

Deep Breath. Let it out.

Relax your shoulders.

Let go of any outcome.

Be Happy - you might just meet your next best friend.

Wednesday

80 - 20 RULE

Most people never finish. This is true no matter what business you are in. I spend a lot of time working with writers, or is that wannabe writers. It's amazing how many professional business people, sales people included, tell me they want to write a book. They understand the power, prestige, authority and potential for significant business increases that writing a book will bring them. These are smart people who have great ideas, work hard, and really want to excel. They see the potential and possibility that writing a book about their product or service will bring. They commit themselves verbally, financially and mentally - but what happens?

The 80 - 20 rule, and I think it might be more like 9.5 - .5 rule in this case, kicks in. They start. They spend a week researching, planning and outlining and a few actually go ahead and begin the writing process. Most do not go beyond this point - they quit, regardless of how valuable they know the end result will be. It's the same in your business. The vast majority of your competitors will quit before they enter the magic 20% place. That's why the upper 20% in every sales profession will always make all the money - the other 80% do a pile of work and leave the magic on the table. In this case, "the magic," is the cash.

You can vault yourself into the 20% by working as hard and smart as the rest but what are you prepared to do to make the leap into the "magic place?" Here's a secret - you already know what you need to do and it's usually the thing you want to do least.

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Friday

SET YOURSELF APART

Today's thought is just a nibble of an idea for you. When it comes to sales, the marketplace is absolutely overcrowded with competition. One of the challenges is to make yourself stand out from the crowd. Whether you are hiring and training salespeople, or are a salesperson trying to rise above the other reps servicing the same market, the trick is to get your message into the right hands. Somehow, you must make an impact that is professional, personal and demonstrates your knowledge.

One thing you might consider is using your unique selling proposition ( you have one, don't you?) as the basis for a small book about your service, or product, that provides value to your client and allows you to distinguish yourself from the competition. Not a long diatribe, but rather a short, focused book that will provide benefits to you and your customers.

It's amazing what happens when you make the effort to  write a book and use it is as your new calling card since it truly makes you unique and gives you instant credibility with prospective clients. You can do it easily, simply, and with very little financial commitment given today's publishing technology. I know this is a bit self-serving, but if you want some help in a practical and efficient way - I wrote a book about how to write a book, and you can look at it here.

If you would prefer a printed edition, rather than downloading it to your computer, it will be available in the next week or two. Please don't dismiss this idea since it has worked for a very powerful but very small number of successful sales professionals - think Zig Ziglar, for one.